LAST CALL
An online store for travel souvenirs you actually want to wear, born in Saint-Barth
Context
LAST CALL is a travelwear brand from Saint-Barthélemy. It turns a trip into a garment: an island code, or the route you flew, printed on tees, sweats and caps, and sold online to travellers worldwide.
01
The challenge
Souvenir clothing tends to look the same everywhere. LAST CALL had to feel like a premium streetwear brand, work for every island in the Caribbean, the Pacific, the Mediterranean and the Indian Ocean, and sell online from day one.
02
What we built
Brand identity: the LAST CALL logo, boarding-pass codes, black, red and white.
Creative direction: the “Makes you travel” campaign, set in airports and on islands.
Destinations: the island code on the garment, from SBH and SXM to IBZ and JMK, for every island the brand covers.
Routes: your departure and arrival, such as JFK → SBH or JFK → SXM, printed like a boarding pass.
Limited editions: drops released for a short time only.
E-commerce website: designed for desktop and mobile, from the homepage to the product configurator.
03
The outcome
A brand and an online store ready to open, from Saint-Barth to every island. Coming soon.
Project details
- Services delivered
- Digital brand systems
- Websites
- E-commerce
- UX / UI design
- AI creative
- Market
- Caribbean
- Year
- 2026
