DARA Estate · Social Media
DARA Estate
A social media presence that brings buyers, renters and agencies to the marketplace
Context
DARA Estate needed a social presence as clear as its marketplace: one voice, one colour system, and posts that answer real questions about buying, renting and living in Malta.
01
The challenge
Most property accounts in Malta only post listings. DARA had to stand out, speak to expats and investors, and convince agencies to list for free, while always sending people to the marketplace rather than to an agency.
02
What we built
Editorial line: recurring series such as Malta Answers, Price check, Area guides and New listings.
Visual system: night blue, a signature orange on key words and a single typeface, for a feed you recognise at a glance.
Community management: weekly planning, publishing and replies handled by our community managers.
Search-led posts: each post answers a question people ask Google and AI assistants, and links back to the marketplace.
Posts for agencies: list for free and reach expats and investors searching across Malta.
03
The outcome
A feed that explains the marketplace in one scroll and grows with it. Coming soon.
Project details
- Services delivered
- SEO & GEO
- Content architecture
- AI creative
- Lead generation
- Market
- Malta
- Year
- 2026
