Hevitro
A brand that gives citizens a voice: verified facts, visible actions.
Context
Hevitro is a civic platform from Madagascar, on mobile and on the web, where people can speak up freely, report problems and access verified information, with public and transparent follow-up of the actions taken. The work covered the brand design, the landing page and the content for its social media.
01
The challenge
A civic platform only works if people trust it. The brand had to feel open and close to people rather than institutional, and turn a serious promise, verified facts and visible actions, into a message anyone understands at first glance.
02
What we built
A brand identity built around a speech bubble that speaks out, in a palette of bright greens. A landing page that states the promise in one line, “Your voice counts. Your ideas have an impact.”, explains the platform and leads to signing in or downloading the app.
And a Facebook page with its cover, “Verified facts. Visible actions.”, and a series of posts announcing the new features.
03
The outcome
One consistent voice from the logo to the website and social media: a civic brand that people recognise at a glance and that speaks to everyone.
Project details
- Market
- Madagascar
- Credits
- Pandorra Studio · Brand design, landing page, social media
